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What does your Brand stand for?

June 11, 2010

What do your customers think about when deciding on engaging with you. How does your brand answer that question? What I find most interesting is the disparity between what companies think their brand means and how their customers define their brand.

To read the rest of this post on what your brand stands for, please visit my new conference and trade show marketing blog.

One Comment leave one →
  1. June 11, 2010 1:01 pm

    Thanks for the article, lots of good info. on branding.

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