What do the RIAA and Trade Shows have in common?
So yesterday, The Pirate Bay sent a message to the RIAA, a pretty loud and clear message. Regardless of how you feel about the freedom of online information, online piracy, or downloading music, the RIAA is going about this all wrong. This isn’t about piracy…it’s about offering the consumer what they want, and how companies try to control how the consumer consumes. Pre the internet, it was easy to control what the consumer consumes.
Ultimately, then and now, it’s all basic economics…Supply and Demand. The supply was limited, so demand was high. Now supply is essentially unlimited. The media industry needs to move faster to change and accommodate the needs of the consumer.
To hear more on my thoughts on what the RIAA and Trade Shows have in common, visit my trade show marketing blog.