7 Ideas to Boost your Email Marketing Campaign

As B2B media companies, we are pretty much the experts when it comes to direct email marketing.  But over the years, we’ve seen the performance of our programs decline year over year, ever so slightly. A wise man once said, “the sign of true insanity is to repeat the same thing over and over again and expect different results.”  Looking at email campaigns over the years, they look different (pictures and buttons), but are they really? The one constant on mine when I first started was Register Here! Here are 7 things you can try and not go insane!

1. Content - Try not selling something.  Give something back.  Find a relevant article, video, or podcast that made you think. I’m sure your customers might find it interesting as well.
2. Social Media - Kinda like content, but different in that use it more as a resource.  Find interesting conversations and point your customers in that direction (and not always yours).

To see the rest of the 7 ideas to boost your email marketing campaign, visit my trade show marketing blog.

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