What do your customers think about when deciding on engaging with you. How does your brand answer that question? What I find most interesting is the disparity between what companies think their brand means and how their customers define their brand.
To read the rest of this post on what your brand stands for, please visit my new conference and trade show marketing blog.
Human Resources IQ, one of our sites, posted an article on email etiquette. You can read the full article on email etiquette here. I thought I would summarize the points and share with you.
- Read before sending and fix your mistakes.
- Ignore the mistakes of others.
To read the rest of the top ten rules of email marketing, please visit my new conference and trade show marketing blog.
So yesterday, The Pirate Bay sent a message to the RIAA, a pretty loud and clear message. Regardless of how you feel about the freedom of online information, online piracy, or downloading music, the RIAA is going about this all wrong. This isn’t about piracy…it’s about offering the consumer what they want, and how companies try to control how the consumer consumes. Pre the internet, it was easy to control what the consumer consumes.
Ultimately, then and now, it’s all basic economics…Supply and Demand. The supply was limited, so demand was high. Now supply is essentially unlimited. The media industry needs to move faster to change and accommodate the needs of the consumer.
To hear more on my thoughts on what the RIAA and Trade Shows have in common, visit my trade show marketing blog.